The definition of JOY is a feeling of great pleasure or happiness. Considering all of the things going on in the world, it should be one of the most important priorities of the day. For us, we wanted the first moments of your morning, your mid-day break, or your after-dinner coffee to be just that - a feeling of great pleasure or happiness.
We do this by focusing on the green beans we source, how we roast them to highlight their naturally delicious flavors, and how we send them out to you in environmentally conscious eco-friendly packaging.
Roasting is our greatest opportunity to create Joy. This is the step in which the flavors we develop bring joy to our drinkers. We do this by tracking each roast minute by minute to bring forth the natural flavors of the beans. We roast each origin for different lengths with different temperatures to ensure we are highlighting the very best each bean has to offer.
When sourcing, it is of utmost importance to ensure we are buying from importers that are paying farms a fair price. Ultimately, our goal is to work directly with farms so we can guarantee each farmer we source from is taken care of by the relationship. Positive business relationships generate joy and lead to long-term relationships when they are beneficial to all parties involved.
When selecting our packaging it was imperative that it be Earth-friendly and not sitting in a land forever. We work with a company called Elevate Packaging to offer a completely biodegradable pouch. Adding to that, our labels are made out of 100% recycled paper. At this point in our climate crisis, it's not just the right way to do things, it's the only way things should be done. It's not just a fun trendy way to help sell a product, it's the future and our small part in keeping it healthy for many generations to come.
As Hrysek Farms grows, we will always make decisions based on what is best for humanity and the environment to deliver you great-tasting coffee that truly brings you joy!